Sunday, August 30, 2015

10 Reasons your Business Should Use Pay Per Click Advertising

There might be many times when you wondered if some online advertising would benefit your business. Here are 10 reasons why:

1) There are people out there looking for your service right now
People actively use Google to look for products or services and they use terms that clearly indicate the intent to perform a purchase. Being in front of these potential users is essential to the success of your business. Make sure to have a website that is set up to generate leads and not just a few badly optimized pages.

2) Your competitors are advertising right now
Check any keyword related to your products or services and you will certainly see competitors bidding on them. If you see them bidding over time it most certainly means that they are actually generating sales and that you are missing out on potential leads.

3) Pay per Click is one of the fastest ways to generate results
Pay per click is much more different than any other form of advertising. You will be able to see the impact on your bottom line right away. Even though it can generate a lot of indirect sales and long term word of mouth, you should be able to see an impact on the short term as well. This means that you can test a small amount of money and find out if it is worth pursuing it.

4) It is a great way to support offline advertising
Online and offline advertising get well along together. Many studies from Google have shown that a lot of offline sales were due to people visiting an online store first. This also implies that you need to make it clear to your customers where they can find you in case they prefer to first see what they buy.

​5) It is extremely targeted
Traditional marketing means end up targeting general users and not very targeted segments. Pay per click allows you to target people that are very likely to be interested in your product and therefore your marketing budget will be used way more effectively.

6) You are seen by active customers
The nice thing about AdWords is that you can target people while they are looking for a specific keyword. This means that you target active buyers and not people that are browsing the web for any other reason.

7) You only pay only for site visitors
This is one of the biggest advantage since it tells us that we are going to pay only when a person actually visits our website. You will not pay for people looking at the ad but only when they actually decide to find out more about your business

8) It is highly flexible
You will be able to spend as little or as much as you wish but also customize the campaigns accordingly to the results you will be getting.

9) It can be scaled up quickly
Are you getting good results? You will be able to scale the campaigns fast! This is a great plus because you can start slow but improve performance strongly once you figure out what works for you!

10) You can do it yourself

Are you the kind of person that would like to keep marketing in house? No problem! Pay per click is made in a way that you can get up and running relatively soon. You can then work with an agency for tune ups or improve some aspects of the account