There might be many times when you wondered if some online
advertising would benefit your business. Here are 10 reasons why:
1) There are people out there looking for your service right
now
People actively use Google to look for products or services
and they use terms that clearly indicate the intent to perform a purchase.
Being in front of these potential users is essential to the success of your
business. Make sure to have a website that is set up to generate leads and not
just a few badly optimized pages.
2) Your competitors are advertising right now
Check any keyword related to your products or services and
you will certainly see competitors bidding on them. If you see them bidding
over time it most certainly means that they are actually generating sales and
that you are missing out on potential leads.
3) Pay per Click is one of the fastest ways to generate
results
Pay per click is much more different than any other form of
advertising. You will be able to see the impact on your bottom line right away.
Even though it can generate a lot of indirect sales and long term word of
mouth, you should be able to see an impact on the short term as well. This
means that you can test a small amount of money and find out if it is worth
pursuing it.
4) It is a great way to support offline advertising
Online and offline advertising get well along together. Many
studies from Google have shown that a lot of offline sales were due to people
visiting an online store first. This also implies that you need to make it
clear to your customers where they can find you in case they prefer to first
see what they buy.
5) It is extremely targeted
Traditional marketing means end up targeting general users
and not very targeted segments. Pay per click allows you to target people that
are very likely to be interested in your product and therefore your marketing
budget will be used way more effectively.
6) You are seen by active customers
The nice thing about AdWords is that you can target people
while they are looking for a specific keyword. This means that you target
active buyers and not people that are browsing the web for any other reason.
7) You only pay only for site visitors
This is one of the biggest advantage since it tells us that
we are going to pay only when a person actually visits our website. You will
not pay for people looking at the ad but only when they actually decide to find
out more about your business
8) It is highly flexible
You will be able to spend as little or as much as you wish but
also customize the campaigns accordingly to the results you will be getting.
Are you getting good results? You will be able to scale the
campaigns fast! This is a great plus because you can start slow but improve
performance strongly once you figure out what works for you!
10) You can do it yourself
Are you the kind of person that would like to keep marketing
in house? No problem! Pay per click is made in a way that you can get up and
running relatively soon. You can then work with an agency for tune ups or
improve some aspects of the account
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