10 Reasons your Business Should Use Pay Per Click Advertising

There might be many times when you wondered if some online advertising would benefit your business. Here are 10 reasons why:

1) There are people out there looking for your service right now

People actively use Google to look for products or services and they use terms that clearly indicate the intent to perform a purchase. Being in front of these potential users is essential to the success of your business. Make sure to have a website that is set up to generate leads and not just a few badly optimized pages.

2) Your competitors are advertising right now

Check any keyword related to your products or services and you will certainly see competitors bidding on them. If you see them bidding over time it most certainly means that they are actually generating sales and that you are missing out on potential leads.

3) Pay per Click is one of the fastest ways to generate results

Pay per click is much more different than any other form of advertising. You will be able to see the impact on your bottom line right away. Even though it can generate a lot of indirect sales and long term word of mouth, you should be able to see an impact on the short term as well. This means that you can test a small amount of money and find out if it is worth pursuing it.

4) It is a great way to support offline advertising

Online and offline advertising get well along together. Many studies from Google have shown that a lot of offline sales were due to people visiting an online store first. This also implies that you need to make it clear to your customers where they can find you in case they prefer to first see what they buy.

​5) It is extremely targeted

Traditional marketing means end up targeting general users and not very targeted segments. Pay per click allows you to target people that are very likely to be interested in your product and therefore your marketing budget will be used way more effectively.

6) You are seen by active customers

The nice thing about AdWords is that you can target people while they are looking for a specific keyword. This means that you target active buyers and not people that are browsing the web for any other reason.

7) You only pay only for site visitors

This is one of the biggest advantage since it tells us that we are going to pay only when a person actually visits our website. You will not pay for people looking at the ad but only when they actually decide to find out more about your business

8) It is highly flexible

You will be able to spend as little or as much as you wish but also customize the campaigns accordingly to the results you will be getting.

9) It can be scaled up quickly

Are you getting good results? You will be able to scale the campaigns fast! This is a great plus because you can start slow but improve performance strongly once you figure out what works for you!

10) You can do it yourself

Are you the kind of person that would like to keep marketing in house? No problem! Pay per click is made in a way that you can get up and running relatively soon. You can then work with an agency for tune ups or improve some aspects of the account

How to Write a Letter of Appeal when your Organization is not following Due Process

I have been unable to write for the longest time. I finally had an opportunity to do so and do a piece about something based on my personal experience. I have previously helped a lot of friends who needed to write letters in response to NTEs from their companies and employers, but never did I imagine that a similar form of document will be needed by someone who joined a non-profit volunteer organization. Due to my character of not being able to remain mum while acts of inequity are being committed, I will be sharing with you a sample letter I made for my self to appeal an outrageously blatant disregard for due process and common sensibilities. To put it bluntly I will never allow myself to fall victim to any actions made devoid of normal native intelligence.  

June 17, 2015

Rolando Roberto

President

Rotary Club of Orani

Dear Sir,

It has come to my attention that a complaint letter against me was submitted with the recommendation for my termination as a member of this club. Additionally, there was also a meeting organized by a few members with the inclusion of the person who initiated the complaint and the said meeting’s agenda was to discuss the reason for my termination facilitated by the complainant.

I would like to inform you that I will not acknowledge any complaint letter which is not in accordance to the Constitution and By Laws of the Rotary Club of Orani. There are provisions in the constitution that dictates what the due process is in the event in which the membership of a person can and may be terminated under Article 12 Duration of Membership, Section 5 -- Termination -- Other Causes. Attached to this letter is a copy of the said item in our constitution for your reference and adherence.

I would like to express that the act of conducting a meeting wherein only a select few were invited by the complainant and where she was allowed to sway and manipulate the opinion of those who attended and in the end made a complaint letter pretending as if it represents a complaint of the whole club against my person, is not fair and does not conform with our constitution. Not only is this not the appropriate way of handling our member’s grievance it is also biased as the complainant was free to present her case while the other party was not present and was unable to defend their selves against any of the accusations raised. This meeting is unfairly prejudiced as only one case in an argument was heard.

This not only insults the integrity of our organization but also the intellect of its members. I request that the proper procedure be followed in handling the complaint of one of our members and that the people who were in attendance on the meeting in question be informed that any document created from that meeting is null and void due to it being adverse to what was stipulated in our constitution which are the fundamental and entrenched rules governing the conduct of our club.

Yours Truly,

Sood V. Ali Jr.

Director of Public Relations